Achieving Organizational Performance in Profit-Oriented Businesses Through the Use of Artificial Intelligence

Abstract

Artificial Intelligence (AI) is undoubtedly one of the most evolving technologies, finding its application in almost every aspect of human activity. At the individual, business, and corporate organization levels, AI transforms lives and business processes and affects how people work. There is extensive literature on AI’s potential positive contribution to organizational performance. However, there is a lack of research on how to leverage AI to effectively achieve organizational performance. This paper seeks to fill that gap by 1) identifying the AI components driving organizational performance and then 2) designing a conceptual framework for integrating AI into an organization to achieve higher performance. A significant limitation of this work is the lack of implementation and testing of the framework, which we will address in future research.