Providing quality information services in the Nigerian private university system registry : a competitive intelligence approach

Abstract

Quality information delivery is vital to the success of an organization. This becomes most significant in the era where organizations, whether manufacturing or educational are daily engaged in competition to gain and retain a significant pool of customers. One concept that has played key role on assisting organizations to gain advantage over their competitors is the Competitive Intelligence (CI) approach. This study, using the Gaps Model of Service Quality Theory and Keiser (2002) ten steps of competitive intelligence process to argue that Nigerian Private University System Registry (NPUSR), in the midst of competitors and the desire to provide quality information service could make use of the CI approach to determine its weaknesses and potentials and subsequently employ strategies in human and materials resources to significantly improve its information service delivery to all its stakeholders. It thus proposes steps such as effective marketing of Information Services, quality staff-customer relationship, optimum and efficient use of Information Technology in quality information service delivery that could be taken by NPUSR to enhance their services delivery to reposition them in the emerging competitive market of student admission.