Browsing by Author "Boadu, Edmond Adjei"

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    A Social Media Evangelistic Program to Reach Out to the 21st Century Youth: A Case Study at Gilead Seventh-day Adventist Church
    (Adventist University of Africa, 2024-02) Boadu, Edmond Adjei
    In the contemporary digital age, social media has emerged as a transformative force, not only in communication but also in religious outreach and evangelism, especially among the youth. Social media platforms provide an unparalleled space for engaging the youth population. This project set out to explore the impact of social media as a means of evangelizing the youth population. By examining the effectiveness, engagement factors, influence, and challenges associated with social media evangelism, this research aimed to provide a comprehensive understanding of how the Seventh-day Adventist Church can effectively utilize social media platforms to engage and inspire the youth in matters of faith and spirituality. A structured questionnaire to assess the effectiveness and reach of social media evangelism among the youth population was designed. Data was collected from members of Gilead Seventh-day Adventist Church and other youth. From this, a social media evangelistic program was designed and implemented. The social media evangelistic program was not only a numerical success but also succeeded in creating a vibrant online community and fostering meaningful engagement. The positive outcomes provided a strong foundation for future evangelistic efforts using social media and this showcased the platform's potential for impactful outreach and community building.