Koikoi, Arthur Moni2026-06-112026-06-112026-05https://irepository.aua.ac.ke/handle/123456789/949Full text thesisThe Seventh-day Adventist (SDA) Church in Conakry district, Guinea, is sparingly winning Muslims into the Adventist Church despite Muslims forming the majority of the Country’s population. Therefore, this study used a phenomenological qualitative research design to investigate the lived experiences of Adventist Muslim Background Believers (AMBBs) in Conakry district, to develop a contextualized mission strategy to reach Muslims. The study conducted semi-structured interviews on six AMBBs within the Conakry district of SDA. The study used the collected data to develop a eight-step mission strategy to reach Muslims in the Conakry district. The lived experience of Muslim converts to Adventism in the Conakry district showed that they face challenges during and after their conversion, and their worldview is transformed after becoming Adventists. It is recommended that all the pastors, elders, and members in all church departments in the Conakry district collaborate, after thorough training, on missions to Muslims to lead many of them to a saving knowledge of Jesus.enContextualizationConversionMissionWorldviewExperienceMuslimsThesis